What’s the deal?
Genius Sports is officially teaming up with Walk92, bringing data, technology, and purpose to support every step of the campaign. Here’s how:
Powering the Journey
As a global leader in sports data and fan engagement, Genius Sports will help fuel Walk92 with their unmatched sports data engine, making it easier than ever to see the collective progress being made across the UK. This partnership brings the power of data to the heart of the mission.
Walking With Purpose
Genius Sports will be supporting the impact of walkers and fundraisers and amplifying support for The Street Soccer Foundation, Sport Local Action, and other grassroots football-for-good causes. Every step taken during Walk92 will be tracked and celebrated, ensuring the journey is as impactful as the destination.
Genius Sports x London Walk
As part of the partnership, the Genius Sports UK team will be completing their own dedicated London walk, raising money for a charitable cause close to their hearts. Their participation will run in parallel with the national Walk92 campaign, demonstrating their commitment to using sport as a force for good.
Why Genius Sports?
Trusted by the Premier League, NFL, and thousands of sports organisations worldwide, Genius Sports brings unmatched expertise in delivering real-time sports data and transforming how fans and communities engage with sport. Now, they’re using that innovation to support Walk92’s mission to empower young people and drive change through football.
Get Involved
Sign-ups for Walk92 are open now. Choose your route, pick your clubs, and walk between 2 August and 1 November 2025, raising funds for The Street Soccer Foundation, Sport Local Action, or a football-for-good charity of your choice.
Every club matters. Every step counts.